I have observed quite a few situations where a library issue became news in the community. I have drawn the following conclusions:
- The media, and the public in general, rarely comprehend the full, nuanced picture. This is not surprising - they don't have as much information as an insider. Every time I've been familiar with an issue that became newsworthy, I have seen errors in the publicly circulated information.
- The media and other shapers of public opinion will run with whatever story they can get.
- Given the above points, it is critical for the library to be in front of the story, communicating with the media and others and shaping the story.
- The library's story should always be positive. Even if the story seems negative, the library needs to spin it in a positive way. For example, a funding cut can be framed in terms of all the great things the library wants to do with that money.
- Saying nothing is not as safe as it seems. It might seem prudent to avoid a public statement that could be criticized, but other people will say plenty and their version of events will become the truth. And it will happen quickly. You don't have much time.
